Blog
Ideas, website advice, SEO guidance and digital strategy notes from Giraffe Digital.
31 Jul 2024
Website accessibility is becoming a core commercial consideration for UK businesses, helping more visitors use websites confidently while supporting SEO, enquiries, conversions and brand trust.
25 May 2024
Choose a domain name that supports your UK brand from day one, with advice on extensions, SEO, trade mark checks, email, redirects, DNS and secure ownership.
19 Mar 2024
Google Consent Mode helps UK businesses plan cookie consent, GA4 and Google Ads tracking around visitor choice, clearer reporting and more trustworthy website measurement.
12 Jan 2024
AI can speed up marketing, but UK businesses still need defined goals, accurate prompts, human review and brand control to make website content, SEO and social media genuinely useful.
1 Jan 2024
Key digital marketing trends for UK businesses in 2024, covering AI-assisted content, helpful SEO, faster websites, first-party data, social media, branding, domains and local visibility.
12 Dec 2023
First-party data helps UK businesses improve websites, SEO, email and social media with clearer customer insight, stronger measurement and responsible consent management.
9 Nov 2023
Strong website design needs copy that feels clear, useful and human. Better words help UK businesses build trust, strengthen SEO and turn more visitors into genuine enquiries.
1 Nov 2023
AI search is reshaping how customers find and assess businesses online. See how UK companies can plan clearer content, stronger site structures and more trustworthy digital journeys.
6 Oct 2023
Phishing awareness guidance for UK small businesses, covering safer email, domain management, websites, social media access, payments and digital marketing accounts.
3 Sep 2023
SEO in 2023 depends on understanding why people search, not forcing the same phrase into every paragraph. UK businesses can use intent-led pages to attract better visitors, answer real questions and turn useful traffic into stronger enquiries.
31 Jul 2023
Core Web Vitals still matter in 2023 because they show whether a website feels fast, stable and responsive, helping UK businesses improve trust, support SEO and reduce friction in customer journeys.
28 Jun 2023
Short-form video is now a central social media format for UK businesses. TikTok, Instagram Reels, YouTube Shorts and Facebook Reels can support awareness, customer education, website journeys and enquiries when they are planned with a clear purpose.
26 May 2023
As AI-generated content becomes more common, UK businesses need domain names that reassure customers, support SEO and strengthen brand credibility across every digital channel.
22 Apr 2023
GA4 replaces Universal Analytics from July 2023, changing how UK businesses measure website performance. Review event tracking, conversions, SEO insight, social media reporting and website decision-making before the deadline.
20 Mar 2023
ChatGPT can speed up SEO planning, drafting and content repurposing, but UK businesses still need accurate, distinctive copy that reflects real expertise, customer intent and brand trust.
14 Feb 2023
How UK businesses can use AI content tools in January 2023 to speed up SEO, website copy and social media planning while protecting accuracy, brand voice and strategy.
12 Jan 2023
Key website design priorities for UK businesses in 2023, including faster performance, mobile-first journeys, stronger branding, accessibility, SEO-focused content and more reassuring e-commerce experiences.
12 Dec 2022
Prepare your website for cookie-light marketing in 2022 with clearer consent, stronger first-party data, cleaner analytics and privacy-aware SEO, social and design decisions.