Giraffe Digital Blog

18 Feb 2021

Hybrid Working Changes Business Technology Needs

Hybrid working has changed how UK businesses plan technology. Websites, security, cloud systems, domains, SEO and social media now need to support flexible teams and customers together.

12 Jan 2021

Core Web Vitals Become Part of Website Performance Planning

Google’s May 2021 page experience update brings Core Web Vitals into website planning, connecting SEO with faster pages, responsive interactions and stable mobile layouts.

12 Dec 2020

Website Design for Trust After Rapid Digital Change

UK businesses have moved quickly in 2020. Trust-focused website design helps reassure visitors with clearer copy, visible contact details, credible proof, faster pages and better mobile usability.

12 Nov 2020

Website Planning Lessons from 2020

Website planning lessons from 2020 for UK businesses that need clearer purpose, flexible design, stronger SEO, trustworthy content and technology that supports changing customer behaviour.

12 Oct 2020

Digital Marketing During Uncertain Trading Conditions

How UK businesses can strengthen their digital presence in November 2020 with clearer websites, useful SEO, timely social updates and resilient online systems.

12 Sep 2020

Website Performance Matters During Online Demand Spikes

Online demand can surge after a campaign, social post, email promotion or seasonal rush. UK businesses in 2020 can protect sales and enquiries by improving hosting, speed, mobile usability and customer journeys before traffic peaks.

12 Aug 2020

Email Marketing Helps Businesses Stay Connected

Customer email marketing helps UK businesses keep existing contacts engaged, support enquiries and connect website, SEO, social media and sales activity.

13 Jul 2020

Local Businesses Adapt With Better Online Information

Local businesses in August 2020 need clear, consistent online information across their websites, search listings and social channels so customers can find, trust and contact them with confidence.

12 Jun 2020

Cyber Security Risks Rise with Home Working

Home working cyber security advice for UK businesses in July 2020, covering staff devices, passwords, websites, email, domains, social media access and customer data.

13 May 2020

Domain Names for Businesses Moving Online Quickly

For UK businesses moving online quickly in May 2020, choosing the right domain name can support customer trust, search visibility, professional email and future online growth.

12 Apr 2020

Video Calls and Virtual Consultations Become Normal

Virtual consultations can help UK businesses keep enquiries moving in April 2020 by combining simple booking journeys, reliable video tools, privacy checks and joined-up digital marketing.

13 Mar 2020

Online Shopping Growth Changes Website Priorities

Online shopping growth is raising expectations for UK business websites in March 2020. Mobile speed, clearer buying journeys, stronger SEO, social media alignment and better domain planning now all deserve closer attention.

11 Feb 2020

How Websites Help Businesses Communicate During Disruption

When disruption affects trading, your website can give customers clear, trusted answers on opening hours, deliveries, contact routes, service changes and next steps across search, email and social media.

12 Jan 2020

Remote Working Technology Becomes Business Critical

January 2020 guidance for UK businesses choosing remote working technology, covering secure cloud systems, collaboration tools, website management, SEO and social media planning.

12 Dec 2019

Preparing Websites for the Next Decade

UK-focused guidance for building websites that can adapt through the 2020s, from flexible design and stronger content to SEO, domains, technology, social media and measurement.

28 Nov 2019

PHP 7.4 Released: A Major Step Forward for Modern Web Development

PHP 7.4 marks the final major release in the PHP 7 series, adding typed properties, arrow functions, cleaner array handling and other updates for more maintainable web applications.

9 Nov 2019

Content Marketing Needs Expertise and Trust

Expert content helps UK businesses turn their websites into useful resources, building trust, improving search visibility and giving potential customers clearer reasons to enquire.

6 Oct 2019

Cyber Security Awareness Month Lessons for Websites

Cyber Security Awareness Month 2019 advice for UK businesses on securing websites, domains, forms, social channels and SEO value while maintaining customer trust.